As we continue to progress through the Digital Age, the search engine habits of web users seem to indicate that they are becoming more restless, less patient, and more fickle. In fact, 75 percent of web users do not search beyond the first page of search engine results, and most will decide within two seconds if a website is even worth their time. Clearly, we are in an age where an attitude of “give it to me now or else” reigns supreme.
Now that online marketing has become such an integral part of business, one of the foremost challenges companies face is getting prospective customers to click on the links to their websites. When the average attention span seems like a fraction of a nanosecond that is no small feat. However, search engine optimization offers businesses one of the best ways to increase Google position, and earn more hits.
Although businesses always have the option to hire SEO firms to help them increase their search engine rankings, there are dozens of valuable DIY SEO tips available online that any business professional can use to do their own SEO. Of course, when small businesses are able to reference some quick SEO tips online, they will save time and save on search engine optimization costs.
In addition to the essential SEO marketing tips, businesses can quickly and easily measure their progress via website page ranking sites. As the name implies, page ranking sites will let business owners know exactly where their websites rank on Google. This way they will know whether or not they are doing enough to increase Google position to where they want it to be. In the event that their web pages do not rank well enough to appear on the first page of search results, online website ranking reports can actually help them to determine which modifications they might want to make.
While the internet has created what seems like infinite marketing possibilities for businesses, getting the attention of web users is anything but simple or easy. Fortunately, businesses have the choice of doing their own SEO, or hiring professionals to help them along. Either way, search engine optimization is now fundamental to the marketing plans of every successful company.