Social media factors into internet marketing in a way that is mildly convoluted, but incredibly important. Though active social media use does not directly produce search engine rankings, it does have an indirect effect. The potency of that effect, however, depends on the content shared. A great social media campaign is all about producing great content that will generate interest and, therefore, backlinks.
The upshot of all this is that quality social media activity is necessary in order for any impact to be had on rankings and popularity. Most businesses don’t have the time to devote to the creation and syndication of quality content via social media. They choose, instead, to outsource social media to the experts. Choosing to resell means that you can take advantage of that market, helping clients get the results they need, all while making a profit for yourself. Need more reasons? Here are our top three for being a social media reseller:
1. Resell for the Expertise
In order for activity on social media to be worth your trouble, you’ll have to make sure your content is very well-researched and relevant. You simply won’t have time to manage that for all of your clients while running your business. Entrusting your clients’ social media programs to other experts, however, means that they’ll get quality content that is both well-researched and well-written. That’s the key to success on major platforms like Facebook and Twitter.
2. Resell to Save Time
It takes a lot of time to produce quality content. Whether it’s writing thoughtful status posts, finding great articles to share, or responding to customer queries and comments, there’s a lot of effort that goes into quality interactions. When you resell social media, you sign your clients up for all those results without signing yourself up for the time it takes to get them.
3. Resell to Save Money
If you choose to handle your clients’ social media needs on your own, you’re costing yourself money. To do it effectively, you’ll essentially need to dedicate all your time to that, meaning that you won’t be able to make money on your other offerings. Though it costs money upfront to resell social media, you can easily sell the services to clients for more than it costs you, turning a profit without doing any of the heavy lifting.
Presence on major platforms like Facebook and Twitter is an imperative for companies wishing to really see results for their internet marketing campaigns. Take advantage of that market by reselling something your clients simply can’t do without.