Blogging began to take off in the late nineties when web publishing tools were released that allowed non technical computer users to make blogs. By 2004, great blogs were all over the internet, and the practice of blogging was mainstream.
Blogs can take on a number of different forms. Some blogs provide blogging news about a specific subject. They regularly update their blog info and provide posts having to do with that subject. The subject matter can be anything. It can range from a radical sports fan following his or her favorite team to somebody giving cooking recipes that are cheap and easy.
Blogs can also take on the form of a personal diary. With this form, people give updates about their lives and how they are doing. This is especially popular for friends who are separated by long distances. Another popular form of blogging involves a more commercialized blog for the purpose of advertising.
Advertising through blogging only became popular a couple of years ago as web publishing tools came out that made it easier for companies to publish blogs. One of the big features that made this possible was the ability for a blog to be run by multiple people. In the last couple of years, interest groups, universities, and businesses have gotten a lot more involved in the blogging world.
It makes sense that businesses would use blogging to advertise their products. Millions of people read blogs every day, and having a blog with professional material is a great way for companies to expose potential customers to their goods and services.