It is no mystery that online shopping is gaining more importance in the consumer marketplace of today, and the number of people that are using the internet, rather than brick and mortar retailers, to make purchases, is constantly swelling. That number certainly includes people who use their PC or laptop, but the amount of consumers who are using their mobile devices to shop is also growing. In fact, roughly 84 percent of mobile device owners in the U.S. said that they had used their device to shop online in the last month at the end of the first quarter of this year. That number shows a 5 percent increase from the first quarter of 2012. In order to keep up with that trend, many businesses will need to use mobile merchant credit card processing services to stay organized and properly manage transactions.
The main demographic that many companies target is 25 to 34 year old adults, and 28 percent of these young adults do some of their shopping on their mobile device. Because of that, this group is more connected and informed than ever before, and businesses will need a strong web presence, that includes a solid credit card processing plan, to attract them. If that is who a business is targeting, then using mobile merchant credit card processing programs can be quite beneficial.
Credit card processing is nearly a necessity for any business looking to take advantage of the growth of the digital marketplace and expand. However, because it can be complex, many will struggle to do so effectively. If the process is inefficient, inaccurate, or unsafe, they might struggle to attract online shoppers. In order to avoid any problems that could develop, many will decide to work with mobile merchant credit card processing companies who can provide the software and support businesses need.
In addition to getting the right programs in place, working with credit card processing providers also allows businesses to stay more flexible. One of the issues that businesses might run into when trying to deal with credit cards is that monitoring them can be difficult and time consuming, especially for owners and managers who do not have experience or training in that area. But by working with processing providers, they will be able to make sure that all of their transactions are completely properly, and be able to focus on the core areas of their company. This can go a long way towards maintaining customer loyalty, and working on strategies, like online marketing, that help build a larger customer base. More like this. Great references here.