In this age of the internet, is it important to have to a solid marketing plan that includes an optimally designed website to attract consumers. Having a website that is user-friendly, eye-catching, and visible to the public could be the only way to market with so many users browsing the internet to research products, and buy them online. Even web browsers compete for consumers. Microsoft launched its first competitive internet browser more than 15 years ago, and many people still use its browser today.
Last year alone, business-to-consumer (B2C) sales produced more than 1 trillion dollars for the first time, and B2C sales also grew more than 20 percent. In addition, internet sales were predicted to grow by about 18 percent in 2013. The majority of these consumers are using search engines to find products and services they want. In fact, search engines drive almost 90 percent of all web traffic. On a search engine, websites with the highest search ranking will be at the top of the results page. Since most users never click past the first pages of results, companies vie for a spot in the top ten results. If a website is unable to secure a position on the first page, their site is likely to lose customers, or fail to make themselves visible enough to the majority of users. As a result, companies often turn to search engine optimization (SEO) to help them raise their chances of increasing their site’s visibility through organic methods.
Along with keyword back linking, search engine analytics, and social media marketing, an SEO services provider can also create a high quality website for a company. There are also web design websites that offer similar resources. Both SEO companies and web design websites will produce a great website, but there are a few key things to consider when picking the right professional web designer.
One thing to consider is if the web design firm or SEO company has a proven track record. This involves looking at their client list, checking up on internet reviews of a company, and possibly even contacting their current clients to ask a few questions. A company can also visit a web design service’s client’s website to evaluate the work it has done, and even browse more than one of its clients’ websites to see if the company offers a multitude of designs, and how much traffic these sites generate. The competitive presence of a website is an indicator of a web design company’s success.
Another major part of website designing is also compatibility with all types of mobile devices, and social media links. About 42 million people owned iPads worldwide in 2012, and that number has increased in the last year. A website with the right interfaces should be able to load on an iPad, tablet, or a smartphone, and load relatively quickly, without hassle. Additionally, millions of people worldwide have social media accounts, and a website that offers a link to these sites will have a greater level of exposure, and lead to a larger social media presence.
Finally, web design pricing is an essential part of picking the right SEO company or web design website. There are many sites and SEO companies that will offer competitive rates, but only a few will have the package that fits a company’s needs, and provide these services for a reasonable price. After considering all of these factors, selecting either an SEO company or a web design company will be an easier process.